Tech-enabled flower company Poppy is poised for growth: The Brentwood-based startup just closed a $1.65 million seed round led by by IDEA Fund Partners with participation from IrishAngels and Techstars.

Poppy, a 2021 RealLIST Startups honoree, is a direct-to-consumer ecommerce company with a goal to make picking event flowers a fun and easy process. Former UrbanStems Head of Product Cameron Hardesty founded the company two years ago and now plans to use this seed funding to add some key team members, develop Poppy’s tech platform further and invest in marketing.

With 10 employees, Hardesty said Poppy’s team will stay pretty small for the year, with a few additions. But the expansion of the company’s mission is what has her most excited.

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