In an election forecasted to have record voter turnout, political campaigns have deployed a multiplatform media blitz.
Facebook is for more than likes these days, with the platform getting its share of Virginia political and issue spending to the tune of over $12.7 million in a recent three-month period, according to the social media platform.
Tobe Berkovitz, an advertising professor at Boston University who has worked as a political media consultant on election campaigns, said campaigns advertise on social media for the same reasons that consumer advertising is used.
