Susan G. Komen Maryland has partnered with Tacori and Smyth Jewelers to launch “Shining Strength,” a jewelry line in recognition of breast cancer awareness.
The exclusive jewelry line is designed by Tacori, a Los Angeles-based designer jewelry company, and will be sold by Smyth Jewelers, the largest jewelry store in Maryland.
For each piece sold, 25 percent of proceeds will be donated to Komen Maryland. The proceeds will be used to help diagnosed breast cancer patients and survivors get the critical care and resources they need.
“We are thrilled to have designed a jewelry line that supports the breast cancer community and promotes breast cancer awareness,” said Paul Tacorian, Tacori CEO. “We are honored to collaborate with Susan G. Komen Maryland to champion the important work they do for the women and men battling breast cancer.”
The jewelry line launches Thursday, October 1, in conjunction with Breast Cancer Awareness Month, the monthlong campaign which takes place in October and increases awareness of the disease.
“Every purchase from this collection helps fund the lifesaving breast cancer research and services Komen provides for so many people living with breast cancer,” said Smyth Jeweler’s President Tom Smyth. “Almost everyone has a connection with breast cancer, which is why we are delighted to bring this beautiful collection to our stores and share it with our customers.”
The jewelry line includes necklaces, bracelets, pins and more. Each piece in the collection will be made of sterling silver with a pink sapphire, representing the iconic Breast Cancer Awareness color. Customers will have the option to upgrade their pieces to white, yellow, rose gold and platinum.
“At Komen, we work to provide resources, treatment and support to those diagnosed with and being treated for breast cancer,” said Michael Jessup, Komen Maryland’s Executive Director. “This jewelry line provides a physical reminder to breast cancer survivors and those living with breast cancer of their strength, beauty, and resilience.”
About Susan G. Komen®
Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Born out of a promise between two sisters, Susan G. Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures.
About Tacori
Handcrafted in California, TACORI is one of America’s leading names in jewelry design through a combination of iconic signature designs and strategic marketing. California is TACORI’s heritage and inspiration. It is not only where the Tacori Family lives and works, but it embodies the spirit of limitless opportunity.
Spanning five decades, TACORI is famous for its internationally recognized signature crescent silhouette design and for being an innovator in the design, creation and marketing of jewelry. TACORI was named one of the top ten most favored jewelry brands by affluent millennials by JCKonline.com (Nov. 2017) alongside Tiffany & Co., Cartier, Bulgari, David Yurman and others.
About Smyth Jewelers
Since 1914, Smyth Jewelers has been the family-owned jeweler where Maryland gets engaged. Smyth’s three Maryland showrooms in Timonium, Annapolis and Ellicott City offer the largest selection of engagement rings, wedding bands, fine jewelry watches and gifts on the East Coast.
It’s not just the merchandise that sets Smyth apart. It’s the experience. Whether you’re shopping in-store or online, every knowledgeable, non-commissioned associate at Smyth makes sure each customer “feels the love.” For more information or to shop online, visit smythjewelers.com.
