If you’re not Netflix, Amazon or Walmart right now, you’re probably bracing for a rough few months or more.

The New York Times estimated the unemployment rate is already at 20%. The ad industry is estimated to see nearly $26 billion in lost revenue. Supply chains have taken a massive hit, and even Apple has hit some turbulence, with iPhone shipments reduced by as much as 10% in Q1. All conferences and live events have been canceled; the music industry and the tech event industry are poised to lose billions.

But here’s the good news: There is opportunity for growth. I work with some of the country’s top brands in media, technology, retail, finance and information services, and I have seen what leads businesses to fail and what leads them to succeed. And the truth is that businesses need to lean into their digital strategies right now to have the best chance of weathering this crisis and coming out of it stronger.

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