SaaS Executive and Leader Joins Virginia-Based Management Consulting Firm

Northern Virginia-based management consulting firm, Greenhouse Consulting, announces the addition of Jackie Luo who joins the growing firm as Associate. Luo joins the team bringing the perspective of an investor, entrepreneur, and business leader to the collective skillset and experience of the Greenhouse team.

Luo’s previous roles include strategic consultant and business planning/development executive at various mid to large technology companies, including time as CEO of a Software as a Service business where she led the organization through a successful sale. Luo’s experience helping senior management teams identify new market opportunities, refine products and pricing models, and build efficient sales and marketing models expands Greenhouse Consulting’s reach to SaaS and software firms positioned for growth and eventual sale. Luo’s leadership experience also draws from time at McKinsey & Company, Sprint, & Blackboard.

“Drawing on Jackie’s deep expertise in the software services side of IT is a force multiplier for our firm,” said Greenhouse Consulting Managing Partner Bill Rossello. “Business leaders in the SaaS space need the perspective and insights of someone who’s walked that path from launch to M&A and everything in between. With Jackie, they get that experience and much more. We’re thrilled to have her as part of the Greenhouse team.”

Since opening its doors in 2016, Greenhouse has expanded its footprint and client base serving small and mid-market companies in federal government contracting, technology, professional services, IT/software, engineering, and science.

About Greenhouse Consulting

Greenhouse creates strategic momentum for growth. A true management consulting firm, Greenhouse supports business owners, CEOs and executive teams in their efforts to develop new market strategies, expand accounts, win more in the marketplace, develop and sell new solutions, and build the company infrastructure for growth. Greenhouse also helps business owners find and integrate acquisition targets and, when the time is right, prepare their company for sale – all with a singular focus on increasing enterprise value and improving the probability of a successful exit for the business owner. For more information visit www.GreenhouseFirm.com