Early hires in a company’s development are the foundation for success. Especially in competitive industries like flexible working space, leaders of companies need to acknowledge that early hires set the tone for a brand launch that will impact your success years down the road.

As the general manager of MIXER RowHouse, my job is to make sure we’re successfully establishing the innovative MIXER coworking brand in a new market. MIXER was founded in Israel several years ago, but MIXER RowHouse will be the D.C. market’s first impression of us. Carefully choosing employees to join our growing U.S. team is a key part of making that impression.

Your employees are your best advocates. Here’s how you can be mindful about building your team:

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