D.C.’s CUCollaborate is kicking off the new year with a company rebrand that includes a new logo, pricing model and focus.

Founded in 2014, CUCollaborate is a consulting, software development and digital marketing company with a mission to help credit unions grow via tech products and strategies. The company, based in WeWork’s M Street SE location near the Navy Yard, currently has around 30 employees, more than half of which were hired in 2019 alone (including a new COO, Chris Tissue, in November).

“While credit unions exist in other countries, they are most predominant in the U.S. and have always been known as a more local and personal banking experience,” said Lucas McCanna, who joined the company as director of marketing in September. “Now they are starting to compete with banks on a larger scale and could become the U.S.’s predominant financial institution and we want to provide them the tools to do that.”

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