Scott Crumpton, digital marketing expert and co-founder of White Stone Marketing, is slated to speak at Wedding MBA, the largest global gathering of wedding professionals, on October 16 at the Las Vegas Convention Center. Crumpton’s session, “Unprofessional Marketing = Runaway Bride. Live Marketing Reviews to Increase Revenue,” arms wedding venue owners and managers with a toolbox of simple and practical marketing strategies designed to increase bookings as well as the bottom line. Crumpton and the White Stone Marketing teamwill also be available at Booth #7933 during the three-day event.

“My suggestions and strategies are really nothing more than common sense,” said Crumpton, who co-founded White Stone Marketing with wife Allison. “I find that venue owners and their managers are often so caught up in the operational end of things, that they often overlook the nuts and bolts of a good marketing plan. That’s where we can help.”

Crumpton’s Ted Talk-style session will include the importance of a good website design, when and where to spend marketing and advertising dollars, how much to allocate towards marketing and advertising, what’s considered a good return on investment (ROI) and how not to be priced out of the market.

“During my talk I’ll be randomly be conducting a public and unabashed review of attendees’ websites,” added Crumpton. “This is not a gotcha moment by any means. It’s an opportunity for someone, in this case that would be me, to give honest feedback and direction on how they can improve their website. After all, for many businesses, especially wedding venues where brides are figuratively swiping left and swiping right in search of the perfect match and backdrop for their nuptials, a website is the first, and sometimes only, impression they’ll have. It can make or break the deal.”

The interactive session offers a glimpse into what White Stone Marketing can do for potential clients in helping to increase revenue.

Crumpton will speak at Wedding MBA, taking place at the Las Vegas Convention Center, on the afternoon of October 16. White Stone Marketing, founded by Scott and Allison Crumpton, is the leading digital agency for independent boutique hotels, luxury inns and wedding venues and is a privately-held company representing hundreds of properties nationwide. For more information or to set up a consultation, call 808.269.9600 or visit whitestonemarketing.com

To read more hospitality marketing tips from Scott Crumpton’s, follow the link below:

https://www.whitestonemarketing.com/wedding-venue-marketing-plans