Tesla production, service and sales are regaining CEO Elon Musk’s focus in his twitter messages after his recent elevation of two key company’s leaders who accepted heightened responsibility for improving the performance of the electric car company’s operations as financial pressure to turn a profit mounts.

Tesla production has been a huge concern for Musk, his board of directors, employees and shareholders in the third quarter ending Sept. 30 that is supposed to usher in its best-ever output of new automobiles. Tesla Inc. ( NASDAQ:TSLA) has been helped by Musk’s promotion and marketing of electric cars but it also has been hurt by his tweets, controversial comments and appearance in a recent podcast when he drank whiskey and smoked marijuana with comedian Joe Rogan.

A precursor to intensified focus on Tesla production, customer service and sales occurred when Musk boldly wrote in a Sept. 7 email to his employees that the company would have its “most amazing quarter” in its history by building and delivering more than twice as many cars as it did last quarter. Musk advised his employees to “ignore” the media and focus on creating the “most mind-blowing growth” in the history of the automotive industry.

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Paul Dykewicz, www.pauldykewicz.com, is an accomplished, award-winning journalist who has written for Dow Jones, the Wall Street Journal, Investor’s Business Daily, USA Today, the Journal of Commerce,Seeking Alpha, GuruFocus and other publications and websites. Paul is the editor of StockInvestor.com and DividendInvestor.com, a writer for both websites and a columnist. He further is the editorial director of Eagle Financial Publications in Washington, D.C., where he edits monthly investment newsletters, time-sensitive trading alerts, free e-letters and other investment reports. Paul previously served as business editor of Baltimore’s Daily Record newspaper. Paul also is the author of an inspirational book, “Holy Smokes! Golden Guidance from Notre Dame’s Championship Chaplain,” with a foreword by former national championship-winning football coach Lou Holtz.