USA TODAY, a multi-platform news and information company, has been named Mobile Publisher of the Year by Mobile Marketer. USA TODAY was cited for its ongoing investment in the digital and mobile space, as well as a rounded content and media strategy. The Mobile Marketer Awards are awarded each year for outstanding work that moved the mobile needle for brands and marketers.
In the award announcement, Mobile Marketer noted that USA TODAY took their digital strategy a step further than most by taking its readers into consideration, while also giving its advertisers more options. In 2012, USA TODAY reimagined its entire mobile and tablet product portfolio and its website as part of a relaunch of all its products. Changes included an increased use of visual story-telling that has dramatically increased mobile and tablet video consumption, day-parting of the display, increased color, photos and info-graphics, as well as deeper coverage and increased original reporting.
Mobile Marketer also remarked that the company took its first steps towards building a universal Android app that includes a layout aimed at bolstering readership and increasing engagement. The application features an easy to read layout with up-to-the second headlines and more visuals.
USA TODAY also took top honors in the Mobile Website of the Year category, being cited for taking the user experience into consideration and offering readers a seamless experience with photos, videos and editorial content efficiently.
"We couldn't be prouder of the USA TODAY mobile team's accomplishments over the past year and this award really shows that our efforts are paying off. We know that in order to become people's news habit for the 21st century, we have to get mobile right – and that means combining the best user experience that touch enables with the terrific content generated by USA TODAY and all of Gannett. We are committed to becoming the next generation's news habit with our suite of cutting-edge digital and mobile products," said David Payne, senior vice president and chief digital officer of Gannett Co., Inc.
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY reflects the pulse of the nation and serves as the host of the American conversation – today, tomorrow and for decades to follow. USA TODAY, the nation's number one newspaper in print circulation with an average of nearly 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 6.6 million readers daily. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).