Jess3’s Jesse Thomas Is Second Most Powerful Inc. 500 CEO on Social Media
Jesse Thomas of the design agency Jess3 has been ranked the second most powerful Inc. 500 CEO on social media, behind New York-based Likeable Media’s Dave Kerpen.
The ranking by CEO.com came in a research study that examined social media habits of the leaders of America’s largest companies, as exemplified by the Fortune 500, and America’s fastest-growing companies as reflected by the Inc. 500.
Thomas, whose firm moved from Washington, D.C. to Los Angeles earlier this summer, scored 81 on Klout, a metric developed by the eponymous company that “represents the aggregation of multiple pieces of data about your social media activity.”
Kerpen scored 82.
Also named in the study was Jacqueline Novogratz, founder of the non-profit global venture capital Acumen Fund. She has 423,566 followers on Twitter, the highest among all CEOs.
The daughter of a U.S. military veteran, Novogratz went to high school in suburban Virginia and attended college at the University of Virginia. She is married to Chris Anderson, the curator of TED. The global Acumen Fund has its U.S. office in New York.
Media baron Rupert Murdoch, 81, was the most powerful CEO in social media with a Klout score of 90. He was followed by Michael Dell, 47.
“After analyzing the data, we found Inc. 500 CEOs to be way ahead of Fortune 500 CEOs in social media participation. After searching Twitter, Facebook, LinkedIn, Google+ and Pinterest, we concluded 79% of CEOs from the Inc. 500 have some kind of social presence, compared with just 30% of CEOs from the Fortune 500,” CEO.com said.
However, on Klout scores, Fortune 500 CEOs ranked 28.5% higher than Inc. 500 CEOs.
Read the CEO.com report here.