Burger 21 Signs Franchise Deal for 4 DC-Area Restaurants
Burger 21, a new fast casual concept founded by the owners of The Melting Pot Restaurants, Inc., has signed a franchise deal to open one restaurant in Charlotte, N.C., and a multi-unit deal to develop four new restaurants throughout Fairfax County, VA and Montgomery County, MD.
These latest agreements are part of the brand's growth strategy to bring its burgers and shakes to more cities across the country. To date, Burger 21 has five units open and 10 franchised restaurants in development along the East Coast.
Current franchisees of The Melting Pot®, Todd Dennis and Brian Neel, plan to initially develop one Burger 21 restaurant in Charlotte, N.C. These business partners have more than two decades of franchising experience with the sister brand and operate two successful Melting Pot locations in the Charlotte area.
Franchisees and operators with Dunkin' Brands, Ray Patel, Joseph Yu, Bubuhai Patel and Nick Patel have signed on to develop four restaurants in the Greater Washington, D.C. area -- including Alexandria, Va., Tysons Corner, Va. and Fair Lakes, Va., as well as one unit in Rockville, Md.
These new franchise agreements come as Burger 21 opens its first franchised restaurant today in Orlando at 4192 Conroy RD in Orlando's Shoppes at Millenia.
Since February 2012, the burger franchise has signed six agreements to develop a total of 11 franchised units in the Atlanta, Orlando, Fla., Voorhees, N.J., Charlotte, N.C. and Washington. D.C. markets, for a total of 15 franchised and company-owned units on the East Coast.
Burger 21 is a chef-inspired brand with offerings including 21 unique burger and slider creations ranging from ground beef to chicken, turkey, shrimp and tuna burgers, made-to-order salads, Hebrew National all-beef hot dogs, hand-breaded chicken tenders and an extensive shake bar including hand-dipped shakes, floats and sundaes. Burger 21 is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla.