Brand USA Appoints Arne Sorenson to the Board of Directors
Arne M. Sorenson
The Board of Directors of Brand USA welcomed the announcement by Acting Secretary of Commerce Dr. Rebecca Blank that Arne M. Sorenson, president and CEO of Marriott International, Inc., has been appointed to the board of the Corporation for Travel Promotion. The Corporation for Travel Promotion, which does business as Brand USA, was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. The Act was signed into law by President Obama in March 2010.
"As president and CEO of Marriott International, Inc., Arne brings a wealth of experience and insights to the Brand USA board," said Caroline Beteta, chair elect of the board and president and CEO of Visit California. "Marriott is a leading global lodging company with more than 3,700 properties in 74 countries and territories, and Arne's lodging company leadership and vast international experience will be especially valuable as Brand USA continues its work to market the United States as the world's premier travel destination."
In addition to Sorenson's appointment, the reappointments of three other board members were also announced. The newly appointed and reappointed members include:
- Arne Sorenson, President and CEO, Marriott International, Inc. (new appointment)
- Caroline Beteta, President and CEO, Visit California (reappointment)
- George Fertitta, CEO, NYC & Company (reappointment)
- Roy Yamaguchi, Owner and Chef, Roy's Restaurants (reappointment)
The CTP Board of Directors represents various regions of the United States and each member has expertise and experience in specific sectors of the travel and tourism industry.
In making the announcement, Blank noted, "International visitors to the United States play a critical role in creating jobs here in the U.S., boosting both our regional and national economies." "We are working to meet the President's goal of doubling travel and tourism exports and achieving the goals developed for the National Travel & Tourism Strategy. Having this diverse and talented group of industry leaders on the Board will help strengthen our ability to promote the U.S. has a top tourist destination," Blank added in the announcement.
The work of Brand USA through the Travel Promotion Act helps enhance the global competitiveness of America's robust travel and tourism industry, which employs 7.5 million and is a critical source of export strength. In the first half of 2012 alone, international visitors have spent an estimated $82.2 billion on U.S. travel and tourism-related goods and services, an increase of 11 percent when compared to the same period last year. President Obama's National Travel and Tourism Strategy, which was announced earlier this year, aims to increase these numbers with a goal of attracting more than 100 million international tourists per year by 2021, visitors that would spend an estimated $250 billion per year, supporting more jobs and spurring economic growth in communities across the country.
"I know I speak for all of us who serve on the Brand USA board that we are passionate advocates of Brand USA's mission, and are dedicated to doing all we can to support our country's economic growth through the power of travel," Beteta added.
About Brand USA
Brand USA was established by the Travel Promotion Act in 2010 to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and communicate U.S. entry/exit policies and procedures. Formed as the Corporation for Travel Promotion, the public-private entity began operations in May 2011 and does business as Brand USA. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel. Through its call-to-action—Discover America—Brand USA inspires travelers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.DiscoverAmerica.com.
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