AOL Completes Acquisition of Adap.tv
Combination Solidifies AOL’s Position as a Leader in Premium and Programmatic Video Advertising
NEW YORK--(BUSINESS WIRE)--AOL Inc. (NYSE:AOL) today announced it has completed its acquisition of Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
Adap.tv is the only complete global programmatic video technology stack across all screens currently in the marketplace and will operate independently as part of AOL’s video organization. It will be included as part of the overall solution offered by AOL Networks to leading publishers, advertisers and agencies seeking to maximize the value of their online investments.
“With the addition of Adap.tv, AOL’s leadership position in digital video is further solidified,” said Tim Armstrong, Chairman and CEO of AOL. “AOL is well positioned to capitalize on two clear trends in the video space – the movement of advertising dollars from linear to online video and the shift from manual transactions to programmatic media buying. We welcome Adap.tv and its extremely talented employees to the AOL team.”
Adap.tv will be a part of AOL’s Programmatic Upfront - an inaugural event for the industry - slated for September 23, 2013, where hundreds of digital executives will come together to experience the momentum behind automating manual processes and the creative thinking that comes from that efficiency.
AOL Inc. (NYSE:AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India and London.