Michael Sabat, founder and CEO of D.C. startup @Mssg has an important message about messaging campaigns.

“I think that messaging is going to be the dominant form of communication on the phone,” Sabat told Technical.ly DC. “Messaging apps have become their own channel of communication. We help organizations do their most engaging marketing with their biggest fans. We do it all on Facebook Messenger.”

Facebook recently made a push with Messenger by allowing businesses to turn their chat accounts into a marketing tool that interacts with customers on their personal websites. So, what does this mean for businesses, organizations and anyone who wants to get the word out?

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