Sam Ruchlewicz, Director of Digital Strategy and Data Analytics at Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, creative and crisis communications agency, has been selected to present at the 2017 Summit on the Future of Communications Measurement on October 12, 2017. The conference runs from October 11th to the 13th.
His session, “Measuring Up: Concrete Ways to Show the Real Value of PR, Social & Marketing,” will empower PR professionals and marketers with a comprehensive frame work to help them effectively measure the value of their efforts and translate that into both actionable and bottom-line outcomes.
The 2017 Summit on the Future of Communications Measurement, hosted by Paine Publishing and the Institute for Public Relations, brings together leaders in the marketing communications space for a two-day conference in New Hampshire. The Summit includes presentations from leaders of several prominent companies, including Sodexo, the U.S. Air Force, Southwest Airlines, Cisco Systems and Exeter Health Network, among others. These speakers will share their experience and expertise in all areas of communications measurement, from public relations and crisis communications to campaign building, data analytics, marketing strategy, research, and more.
“In today’s always-on, data-driven world, there is a lot of confusion about what to measure and how the data translates into results. With the expansion of analytical tools being used in the industry, it is essential for marketing communications professionals to understand what to use and how to quantify the real, bottom-line business impact of campaigns,” said Sam Ruchlewicz, Director of Digital Strategy and Data Analytics. “I am thrilled to be selected to speak at the Summit on the Future of Communications Measurement, and looking forward to sharing my insights into how marketing professionals can leverage data and analytics to improve their performance and more accurately capture business results.”
Warschawski is dedicated to providing clients with the highest quality of Marketing, Advertising, Digital, Public Relations, Branding, Creative Design, Web Design/Development, Social Media, and Strategic Planning services. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski has won the top recognition of being named “U.S. Small Agency of the Year” for three years in a row. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. In 2010, Warschawski was named “U.S. Small Agency of the Year” and the “Best Small Agency to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and is headquartered in Baltimore, MD.