Hilton Leverages Personal Digital Technology

9/15/17

By Yoel Minkoff, SeekingAlpha

Hilton Worldwide (NYSE:HLT) is aiming to personalize its bedrooms for guests using digital technology, before they arrive for their stay, including temperature control and preferred TV channels.

Digitization of rooms will be the "next big thing" for the hospitality chain, declared Chief Marketing Officer Geraldine Calpin.

It follows Hilton's "digital key" launched in 2016, which gives other pre-check in features to HHonors loyalty members.

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