Tysons-based Surefire Local has acquired another marketing company.
Pleasant Hill, Calif.-based Sequoia IMS, a provider of internet marketing and search-engine optimization services for HVAC dealers and distributors, has merged into Surefire. Financial terms of the deal were not disclosed.
This is Surefire’s third acquisition, having previously acquired Promio, a franchise marketing company, in 2016 and BringMeMyLeads in 2012.