An effort to help Charlottesville’s image and its businesses recover from the violent and fatal Aug. 12 white supremacist rally will include ads, hashtags and publicity campaigns emphasizing that the city “stands for love.”
But members on the campaign design team warned that the words must be backed by actions that address minority community concerns.
Efforts at repairing the city’s image include a three-tiered marketing plan that includes the phrase “Cville Stands For Love” and using #standforlove on the internet through the Virginia Tourism Corporation. The idea is to get the slogan and hashtag to go viral, said Susan Payne, of the Blue Ridge Group, an advertising agency based downtown.
