Susan John, CFP Elected 2018 Chair-Elect of Board of Directors for CFP


Susan John

Susan John, CFP® has been elected 2018 Chair-elect of the Board of Directors for the Certified Financial Planner Board of Standards, Inc. (CFP Board). As Chair-elect, she will lead the development of the organization's policies and provide strategic direction in granting, upholding and promoting CFP® certification, recognized as the standard of excellence in financial planning.

Susan John has served on the Board of Directors since 2016. She is the Founder and President of Financial Focus, Inc., which provides comprehensive planning services to northern New England professionals, retirees, and families.

"I am excited to work with my colleagues on the Board as we continue to find ways to effectively carry out our mission of upholding CFP® certification as the highest standard in personal financial planning," said John, who has been a CFP® professional since 1989. "The strategic priorities the Board has set out for the coming years are important to increasing the relevance of the CFP® certification for financial planners and the public we serve, and to advancing the financial planning profession."

Professionally, John has been providing personal and business financial planning services since 1985. She is a leader in the profession, having completed two terms on the national Board of Directors for the National Association of Personal Financial Advisors, serving as Chair from 2010 to 2012. Among her many accomplishments at NAPFA was helping form the Financial Planning Coalition, a collaboration between the three major financial planning organizations in the United States, which also includes the Financial Planning Association and CFP Board. She currently serves as a Director and Vice President at the Central New Hampshire Visiting Nurse Association as well as on the advisory boards of Wright Museum of World War II and the Eastern Lakes Housing Coalition Beck Fund. John received her Bachelor's degree from Plymouth State University.

"Susan's ardent commitment to advancing the profession and upholding the integrity of the CFP® marks have served us well during her tenure on the Board," said current Board of Directors Chair Blaine Aikin, CFP®. "We are grateful for her service and look forward to her leadership in 2019."

The Board of Directors elected John to the new role at its July 2017 meeting. Current Chair-elect Richard Salmen, CFP® will serve as Chair of the Board of Directors in 2018 and John will become Chair of the Board in 2019.


The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements. CFP Board currently authorizes more than 77,000 individuals to use these marks in the U.S.

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