Team Velocity Marketing has been appointed the new Tier 3 advertising agency of record for Bentley Motors Inc. in North and South America. Team Velocity Marketing will implement an integrated targeted marketing program to optimize and support Bentley retailer activity, performance and engagement.
"Team Velocity Marketing is honored to serve Bentley Motors Inc. and all its prestigious retailers in North and South America," said Laura Howe, Senior Vice President, Team Velocity Marketing. "Both Bentley Motors Inc. and Team Velocity share a vision for the future centered around creating an extraordinary customer experience through passion, pursuit of perfection and progressive technology, which makes this partnership a perfect match."
Utilizing the Apollo Technology Platform®, the program will provide Bentley's 53 retailers with customizable campaigns across a comprehensive set of marketing mediums. The Retailer Toolkit will provide the fundamental technology platform to manage all marketing assets and insure 100 percent compliancy.
"We selected an agency that will deliver a first-class solution to support National and Regional marketing efforts, producing an engaging retailer experience for our customers," said James Pillar, Director of Marketing, Bentley Motors Inc. "Our decision to collaborate with Team Velocity Marketing was based on the agency's proven strategy for success, commitment to our brand, and its technology platform, Apollo."
About Team Velocity Marketing
Team Velocity Marketing™ is the most sophisticated, data-driven marketing agency serving the automotive industry. With headquarters in Washington, D.C. and Miami, the company has spent 20 years developing proprietary technology that works exclusively for analyzing the automotive market. A Google Premier and Bing Elite Partner, the 360 Strategy attracts, sells, services and retains more customers with the power of the Apollo Technology Platform®. Apollo generates dynamic campaigns across Mail, Email, Consumer Portals, Google, Bing, Facebook & Point of Sale. The strategy delivers cost-driven results by identifying Perfect Prospects® in the Perfect Market® with equity mining, dynamic call tracking and real-time reporting, all from a single dashboard.
For more information, visit www.teamvelocitymarketing.com.
About Bentley Motors
Bentley Motors is the most sought-after luxury car brand in the world. The company's headquarters in Crewe, England is home to all operations including design, R&D, engineering and production of the company's four model lines: Bentayga, Continental, Flying Spur and Mulsanne. The combination of fine craftsmanship, using skills that have been handed down through generations, alongside engineering expertise and cutting-edge technology, is unique to UK luxury car brands such as Bentley. It is also an example of high-value British manufacturing at its best. Bentley employs around 4,000 people at Crewe.