Cynthia West has been named Managing Director, Business Development and Account Management, at CAQH. A senior executive with expertise in both healthcare payer and provider sales and client development, West now oversees all sales and account functions at the organization.

"Cynthia has extensive experience in cultivating strong relationships with both health plans and providers," said Robin J. Thomashauer, CAQH Executive Director. "She brings a successful track record of strategic team-building and deep knowledge of the healthcare system to CAQH."

From 2007-2017, West was Vice President, Sales and Marketing, for Thomson Reuters, overseeing sales and account managements for the payer, provider and hospital markets. West grew a small team of 20 sales professionals, focused on a small portion of the health system market, to a team of 160 that greatly expanded sales into the middle market of providers, as well as payers. She also has consulting experience in sales and account management for the payer community. Earlier in her career she held sales and service roles at Medsolutions, Interland and Ameritech.

"For some time, I have admired CAQH and the suite of innovative solutions it brings to the marketplace," said West. "I am honored to join their talented team and look forward to being part of its continued growth."

West holds a Bachelor's degree magna cum laude in Business Administration from Central Michigan University.

About CAQH 

CAQH, a non-profit alliance, is the leader in creating shared initiatives to streamline the business of healthcare. Through collaboration and innovation, CAQH accelerates the transformation of business processes, delivering value to providers, patients and health plans. Visit www.caqh.org for more information.