In a previous article written by Helena Leathers about Lockheed Martin (NYSE:LMT) it was mentioned that a strong digital marketing presence would greatly benefit the future of the company. I believe the recommendation was made based on the news coverage created by President Trumps tweets regarding the Lockheed Martin alleged cost overruns of the F-35. The bottom line is this is a foolish idea for any defense company, especially one with the pedigree of LMT.
Researching the prestigious history of Lockheed Martin was impressive, especially the history of their Skunk Works Projects such as the U-2 which provided some of the most important pieces of intelligence data during the Cold War with the Soviet Union. More information on the original Skunk Works creator Kelly Johnson and the XP-80 fighter plane his team created can be found on the Lockheed Martin website. This Companies most important products are being created at the highest level of national secrecy available there is no need to spend money on a large-scale digital marketing program.
