Bonnie Heneson Communications Recognized for Health Care Marketing

6/12/17

Bonnie Heneson Communications (BHC), a full-service marketing communications firm, received silver and bronze Aster Awards recognizing excellence in health care marketing in 2016.

  • BHC’s silver Aster Award recognizes the agency’s advertising campaign created for Calvert County Substance Abuse Services. The advertising campaign generated awareness about prescription drug misuse and the dangers of opiate use. As part of the campaign, BHC developed a graphic identity and media advertisements for billboards, movie screens, television and radio.
  • BHC’s bronze Aster Award recognizes an issue of Wellness Matters, a quarterly magazine the agency produces for Howard County General Hospital. The award-winning issue highlighted the story of a battalion chief with Howard County Fire and Rescue Services who had a heart attack and discussed what to do in the event of chest pain. The publication is distributed to more than 200,000 residents of Howard County and surrounding areas.


“We do so much more than marketing at BHC. We tell stories designed to help save lives, and we’re so proud of our final products. Creativity, strategy and marketing ability combined to produce these award-winning pieces for our clients. We’re grateful for the recognition,” BHC President Kyri Jacobs said.

The Aster Awards program, hosted by Marketing Healthcare Today Magazine and Creative Images Inc., recognizes health care marketing professionals across the nation. A panel of industry experts judged more than 3,000 entries based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

Bonnie Heneson Communications (BHC) is a full-service marketing communications agency with offices in Columbia and Owings Mills, Maryland. BHC specializes in advertising, marketing, publications, special events, public relations, Web communications, social media and graphic design services, primarily for health care, educational, religious and service-oriented clients. (www.bonnieheneson.com)

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