HANOVER, Md.--(BUSINESS WIRE)--In advance of the UXPA 2017 International Conference, TEKsystems®, a leading provider of IT staffing solutions and IT services, today highlighted study findings that explore design-related marketing priorities within organizations. Data was examined on four subsets based on how organizations self-identified the maturity of their digital marketing efforts. TEKsystems will be exhibiting at UXPA 2017, June 6–8, at the Westin Harbour Castle in Toronto.

“It’s clear that organizations with optimized digital marketing strategies have taken the guesswork out of determining which skills they need and how to best source the skills that provide the best possible customer/user experience,” said Jason Hayman, market research manager, TEKsystems. “While it’s true that they have more budget devoted to this task, their approach is carefully considered, and they prefer to first look internally, then, when necessary, externally to enterprise integration and consulting firms for the skill sets they need. Those skill sets, including analytics, development and design, are key to not only developing the features and functionality that matter most when it comes to the user experience, but also to measuring the effectiveness of the various tools being created and deployed.”

In March, TEKsystems issued findings on the current state of digital marketing initiatives within organizations (“Less Than One-Quarter of Organizations Employ Optimal Digital Marketing Strategies”), and will provide a central resource of additional research in June 2017. Advance copies of the State of Digital Marketing 2017 Survey Report, which provides detailed information on the state of digital marketing trends, including budgets, challenges and skills needs, can be obtained by contacting Nathan Bowen at nabowen@TEKsystems.com.

TEKsystems’ Jason Hayman is available for additional commentary. For more information about the survey, or to schedule an interview, please contact Nathan Bowen at nabowen@TEKsystems.com.

About TEKsystems®

People are at the heart of every successful business initiative. At TEKsystems, an Allegis Group company, we understand people. Every year we deploy more than 80,000 IT professionals at 6,000 client sites across North America, Europe and Asia. Our deep insights into IT human capital management enable us to help our clients achieve their business goals–while optimizing their IT workforce strategies. We provide IT staffing solutions and IT services to help our clients plan, build and run their critical business initiatives. Through our range of quality-focused delivery models, we meet our clients where they are, and take them where they want to go, the way they want to get there.