Protech exhibits best-in-class capability and market leadership through demonstrated technology success and customer commitment.

Protech Associates, Inc. (Protech), the first and leading provider of cloud association management software (AMS) powered by Microsoft Dynamics® CRM, today announced it has attained a gold Customer Relationship Management competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s mobile-first, cloud-first world, and distinguishing itself within Microsoft’s partner ecosystem.

To earn a Microsoft gold competency, partners must successfully complete exams (resulting in Microsoft Certified Professionals) to prove their level of technology expertise, and then designate these certified professionals uniquely to one Microsoft competency, ensuring a certain level of staffing capacity. They also must submit customer references that demonstrate successful projects, meet a performance (revenue and or consumption/usage) commitment (for most gold competencies), and pass technology and/or sales assessments.

Powered by Microsoft Dynamics CRM, Protech Cloud Business Solutions is a world-class association management solution backed by the familiarity and resources of Microsoft, but developed specifically for associations. Run on Microsoft Azure, the solution allows customers to access their data any time, from anywhere and on any device. The result is a powerful, yet easy-to-use membership management system that helps associations streamline operations, elevate member services and remain competitive in a complex marketplace.

Brian Bruffey, CEO, Protech Associates, Inc., said, “Protech’s over 30 years of dedicated focus on a single industry is a testament to the passion we have for helping associations succeed. And it was a strategic decision nearly 15 years ago that aligned Protech with the powerful Microsoft Dynamics CRM platform and enables us to offer a long-term, proven and stable technology solution. Maintaining our gold CRM competency since 2003 not only reinforces our commitment to the platform, but also establishes the high level of expertise we bring to our customers.”

“By achieving a Gold competency, partners have demonstrated the highest, most consistent capability and commitment to the latest Microsoft technology,” said Gavriella Schuster, corporate vice president, Worldwide Partner Group at Microsoft Corp. “These partners have a deep expertise that puts them in the top of our partner ecosystem, and their proficiency will help customers drive innovative solutions.”

Attaining the Customer Relationship Management competency demonstrates partner expertise in Microsoft Dynamics CRM solutions. Equipped with exclusive training, the latest software and support, partners deliver flexible and tailored solutions that enhance their customers’ competitive advantage within their respective industries, from first contact to purchase and post-sales support.

The Microsoft Partner Network helps partners strengthen their capabilities to showcase leadership in the marketplace on the latest technology, to better serve customers and to easily connect with one of the most active, diverse networks in the world.

About Protech Associates, Inc.

Protech Associates, Inc. is the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM. Founded in 1984, Protech combines deep industry expertise and the technical knowledge of numerous on-staff Microsoft Certified Professionals to deliver a robust, easy-to-use, membership management software that is Certified for Microsoft Dynamics, with enterprise-level security, a built-in disaster recovery plan, and a 99.9 percent uptime guarantee. Headquartered in Columbia, Maryland, the company has been named to the Microsoft President’s Club multiple times, received the Microsoft Distinction in Marketing Award twice, is a Microsoft partner with a Gold Competency in CRM, and partners with technology leaders including CenturyLink, Cetrom, Melissa Data, PayPal, ExactTarget, Higher Logic, Engage and Results Direct. For more information, visit www.protechassociates.com.