Untangle, the mobile app developed to transform how the beauty and wellness industry communicates, wins bronze for the 2016 International Business Award's app lifestyle category. This recognition is on the heels of launching to an exclusive group of beauty and wellness businesses across the U.S. The app fosters an authentic and ongoing dialogue between beauty and wellness professionals and their clientele by increasing the amount of communication in between appointments.
The app gives consumers the opportunity to have one-on-one communication with their stylists, beauty, spa, and wellness professionals in the following ways:
- Regimens: Receive thoughtfully curated regimens infused with tips tailored directly toward personal goals
- Calendar: Keep tips and regimens organized—going beyond appointment booking and focusing on maintenance in between appointments
- Messaging: Allows consumers and professionals to check in with one another with questions and follow-up information regarding beauty and wellness goals
- Video: View educational and inspirational content uploaded by beauty and wellness professionals
- E-Commerce: Purchase products recommended by beauty and wellness professionals directly from the app
"I'm thrilled that Untangle has been validated by an award as reputable as the 2016 International Business Awards," says Untangle Founder and CEO J?nna Reese. "Instead of using technology to reduce human interaction, Untangle's goal is to increase conversation between appointments. It equips professionals with a tool that helps them create genuine connections with their clients while also empowering consumers to work confidently towards their own beauty and wellness goals."
Propelled by the leadership and passion of Reese, Untangle enters the market self-funded and backed by her ten-year track record of success as the Founder, President and CEO of AEi International, a multi-million-dollar-per-year, woman-owned firm that provides solutions in strategy, management consulting, and technology with a portfolio of clients in the federal government, non-profit and health sectors. Reese is an established force in the tech industry, despite its staggering gender gap with only 22.5 percent of females in tech leadership roles.
Untangle utilizes Amazon Web Services as its main infrastructure and is integrated with a number of best-in-class third-party apps, including a Multi Content Delivery Network to optimize video tutorials uploaded by beauty and wellness professionals, establishing a robust, enterprise-level solution for the beauty and wellness industry's communications.
Throughout the year, Untangle's team will gather feedback and data against the app's approach in order to bring the best technology to professionals and consumers in time for its 2017 mass-market launch.
About Untangle
Untangle is a relationship-focused mobile app that delivers a robust, enterprise-level solution for the beauty and wellness industry's communications created by J?nna Reese, Founder, President and CEO of AEi International, a multi-million-dollar-per-year management consulting company. The Untangle experience transforms relationships between beauty and wellness professionals and their clientele by merging innovative, multi-platform technology with meaningful communication. For more information, visit: http://untanglelife.com/
