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The Borenstein Group Mints Platinum Creative Awards for Multiple Best Business-to-Business and Business-to-Government Web Site Content & Design
Posted February 6, 2012
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The Borenstein Group, Washington DC's leading B2B+B2G Integrated Digital Marketing Communications firm, announced it has won three major creative awards for its digital branding work at the AVA 2011 International Awards Competition. The Borenstein Group has won the Platinum award for the digital brand design and content for Telecommunications Concepts, Inc. (TCI)'s web site: www.tcicomm.com, a leading Washington DC Metro Business-to-Business voice and data network solutions provider and Honorable Mentions for the creation of TCI's branded digital video customer testimonials, as well as, for the digital brand design of www.stginternational.com , the web site of STG International, a prominent Business-to-Government human capital and healthcare delivery firm, that supports Head Start training and technical assistance, medical care for Soldiers, and government-wide human resource initiatives. The Borenstein Group conceptualized, designed and executed the user-interface, branded taglines, marketing, public relations and thought leadership content as part of the integrated branding solution in support of both clients' branding objectives.
Mr. Gal S. Borenstein, Borenstein Group's CEO stated "We are honored by the recognition of our efforts to bring strategy and creativity to the B2B and B2G web site design and rich content to meet client objectives." Led by Borenstein's Creative Director, Taryn Johnson and Corey Jones, Associate Creative Director, the agency has recently transitioned almost entirely to focus on digital and interactive branding. Ms. Johnson added "We have seen a big increase in demand for digital branding recently, and we are excited to be awarded for our hard work in this particular area of design. We put a lot of thought in the overall user experience."
AVA Awards announced winners for the 2011 international awards competition. AVA recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions- to websites and social media sites that present interactive components such as video, animation, blogs, and podcasts- to other forms of user-generated digital communication.
There were over 1,700 entries from throughout the United States, Canada and several other countries in the 2011 competition. Entrants included digital professionals from audio, video and film production companies; web developers; advertising agencies; PR firms; corporate and government communication departments; and independent creative professionals such as designers, producers, directors, editors and shooters.
AVA Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand productions, marketing, communication, advertising, and public relations, and freelance professionals. AMCP administers recognition programs; provides judges and rewards outstanding achievement and service to the profession. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories in Audio, Video, and Web based production. About 14% of the entries won the Platinum Award, the organization's top honor. A complete list of Platinum Winners can be found on the AVA Awards website at www.avaawards.com.
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