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Frost Miller Group and NaylorCMG Collaborate to Promote UMA Motorcoach Expo
Posted March 23, 2011
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Integrated marketing communications firm brings exhibitor edge to Expo
BETHESDA, MD -- Frost Miller Group (FMG) was hired by NaylorCMG to promote the UMA Motorcoach Expo in Long Beach, Ca. on February 8-12, 2012.
This is the first time Bethesda, MD-based Frost Miller Group will work in conjunction with Naylor on the oldest trade show for the motorcoach sector in the US. The integrated marketing communications firm will immediately start producing exhibitor marketing materials including an exhibitor prospectus, sponsor brochures, postcards, direct mail pieces, and floor plan mailers.
The United Motorcoach Association hosts the annual expo which provides first rate information and support to motorcoach owners, tour and charter operators, suppliers, vendors, and partners in the bus, motorcoach, travel and tourism industries. Fairfax, VA-based Naylor CMG manages exhibit sales for the Expo, which attracts more than 2,000 attendees each year.
President of Frost Miller Group, Kevin Miller, said "Understanding client needs is the key to producing high quality and effective sales and promotional materials. We are delighted to be a company our client NaylorCMG can rely on."
Frost Miller Group has worked on eight different tradeshows with NaylorCMG since 2005.
About Frost Miller Group
Since 1992, Bethesda, MD-based agency Frost Miller Group has provided branding, marketing research, strategy, graphic design, copywriting, Web development, public relations, and media planning and placement. The agency promotes about a dozen exhibitions and conventions each year. Among its clients are National Mining Association, Association for Public Safety Communications Officials, Potomac Valley Brick's BrickStainable Design Competition and Society of Fire Protection Engineers. Frost Miller Group is listed on the Washington Business Journal's List of the region's Top Advertising Agencies. More information is available at www.frostmiller.com.
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